Cash Flow
The businesses of menstruation
Camilla Mørk Røstvik
The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes ‘the industry’, who works in it, and how is it adapting to the current menstrual equity movement?
Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current ‘menstrual moment’. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
Camilla Mørk Røstvik is Lecturer in Modern and Contemporary Art History at the University of Aberdeen.
Acknowledgements
List of figures
Introduction - Blood Money: The Menstrual Product Industry in Late Capitalism
Format: Open Access PDF
203 Pages
21 colour illustrations
Copyright: © 2022
ISBN: 9781787355385
Publication: April 01, 2022
Related products
Shaping Urban Futures in Mongolia
What can the generative processes of dynamic ownership reveal about how the ...
Socialism, Capitalism and Alternatives
In 1989 the Berlin Wall came down. Two years later the Soviet Union disinteg...
Subjective Lives and Economic Transformations in Mongolia
Almost 10 years ago the mineral-rich country of Mongolia experienced very ra...
