Cash Flow
The businesses of menstruation
Camilla Mørk Røstvik
The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes ‘the industry’, who works in it, and how is it adapting to the current menstrual equity movement?
Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current ‘menstrual moment’. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
Camilla Mørk Røstvik is Lecturer in Modern and Contemporary Art History at the University of Aberdeen.
Acknowledgements
List of figures
Introduction - Blood Money: The Menstrual Product Industry in Late Capitalism
Format: Paperback
Size: 234 × 156 mm
203 Pages
21 colour illustrations
Copyright: © 2022
ISBN: 9781787355446
Publication: April 01, 2022
Related products
Ageing with Smartphones in Urban Italy
‘Who am I at this (st)age? Where am I and where should I be, and how and wher...
Citizenship, Democracy and Belonging in Suburban Britain
A study of the conditions of being a citizen, belonging and democracy in subu...
Environment and Post-Soviet Transformation in Kazakhstan’s Aral Sea Region
The Aral Sea is well known for its devastating regression over the second hal...
Ethnographic Experiments with Artists, Designers and Boundary Objects
Ethnographic Experiments with Artists, Designers and Boundary Objects is a li...
