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Como o Mundo Mudou as Mídia Sociais

A Portuguese translation of How the World Changed Social Media

Daniel Miller, Dr Elisabetta Costa, Nell Haynes, Tom McDonald, Dr Razvan Nicolescu, Jolynna Sinanan, Juliano Spyer, Shriram Venkatraman, and Xinyuan Wang

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ISBN: 9781787356542

Publication: August 14, 2019

Series: Why We Post

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Como o Mundo as Mídias Sociais é o primeiro livro da Why We Post, uma série de livros que investiga as descobertas de nove antropólogos, que passaram 15 meses vivendo em comunidades em diferentes partes do mundo, incluindo Brasil, Chile, China, Inglaterra, Índia, Itália, Trinidad e Turquia. Este livro oferece uma análise comparativa que resume os resultados da pesquisa e a análise do impacto das mídias sociais sobre política e gênero, educação e comércio. Qual é o resultado do aumento da ênfase na comunicação visual? Estamos nos tornando mais individualistas ou mais sociais? Por que as mídias sociais públicas são tão conservadoras? Por que a igualdade na internet não consegue anular a desigualdade? Como os memes se tornaram a polícia moral da internet?

Apoiado por uma introdução à estrutura acadêmica do projeto e aos termos teóricos que ajudam a analisar as descobertas, o livro argumenta que a única maneira de se apreciar e entender algo tão privado e ubíquo como as mídias sociais deve se dar a partir da imersão nas vidas das pessoas que ali postam. Só então podemos descobrir como diferentes indivíduos em todo o mundo já transformaram as mídias sociais de maneiras tão inesperadas e avaliar suas conseqüências.


Daniel Miller is Professor of Anthropology at UCL, author/editor of 39 books including How the World Changed Social Media, Social Media in an English Village, Tales from Facebook, Digital Anthropology, (Ed. with H. Horst), The Internet: an Ethnographic Approach (with D. Slater), Webcam (with J. Sinanan), The Comfort of Things, A Theory of Shopping, and Stuff.

Elisabetta Costa is Post-doctoral Research Fellow at the British Institute at Ankara (BIAA). She is an anthropologist specialising in the study of digital media, social media, journalism, politics, and gender in Turkey and the Middle East.

Razvan Nicolescu is a Research Associate at University College London, from where he obtained his PhD in 2013. Trained both in telecommunications and anthropology, he has conducted ethnographic research in Romania and Italy. His research interests focus on visibility and digital anthropology; political economy, governance, and informality; feelings, subjectivity, and normativity.

Jolynna Sinanan is Vice Chancellor’s Postdoctoral Research Fellow at RMIT University, Melbourne. From 2011-2014, she was Research Fellow in Anthropology at UCL. She is co-author How the World Changed Social Media (with eight others) and Webcam. Her areas of research are digital ethnography, new media, migration and gender in Trinidad, Australia, and Singapore.

Juliano Spyer is Honorary Research Associate at UCL's Department of Anthropology, where he also obtained his PhD. His research interests include digital anthropology, online research methods, learning and apprenticeship, DIY/participatory media and Christianity.. Previously, he created and managed social media projects in the United States and Latin America, and published the first book about social media in Brazil (Conectado, 2007).

Nell Haynes is a Postdoctoral Fellow at Pontificia Universidad Católica de Chile in Santiago. She received her PhD in Anthropology from the American University in 2013. Her research addresses themes of performance, authenticity, globalisation, and gendered and ethnic identification in Bolivia and Chile.

Shriram Venkatraman has a PhD in Anthropology from UCL and is currently an Assistant Professor at Indraprastha Institute of Information Technology, Delhi (IIITD). He is a trained professional statistician and, prior to his doctoral studies, held leadership positions at Walmart in the USA. His research interests include workplace technologies, organisational culture and entrepreneurship.

Tom McDonald is Assistant Professor in the Department of Sociology, The University of Hong Kong. He received his PhD in Anthropology from UCL in 2013 and has published numerous academic articles on internet use and consumption practices in China.

Xinyuan Wang is a PhD candidate at the Dept. of Anthropology at UCL. She obtained her MSc from the UCL’s Digital Anthropology Programme. She is an artist in Chinese traditional painting and calligraphy. She translated (Horst and Miller Eds.) Digital Anthropology into Chinese and contributed a piece on Digital Anthropology in China. Twitter @amberwanguk

Format: Open Access PDF

ISBN: 9781787356542

Publication: August 14, 2019

Series: Why We Post

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